Live Well Now.
Live Well Forward.
Living Well in SWFL is a Southwest Florida lifestyle and wellness brand that helps you care for your well-being today and plan for the life you want tomorrow, through two guided pathways: Living Well Now and Living Well Forward.
Because living well isn't just about where you live.
It's about how you live.
Living Well in SWFL brings together wellness, lifestyle, home, and future planning for people who want to live more intentionally in Southwest Florida.
Through Living Well Now, you can explore the Living Well Reset tools created to help you better understand your body, support your energy, and build healthier habits that fit real life. Through Living Well Forward, you can think proactively about your home, independence, support system, and future choices—before decisions become urgent.
Created by Carleen Murone, Living Well in SWFL also offers practical resources, reset-friendly recipes, Southwest Florida lifestyle inspiration, and strategic guidance for creating a life that feels good today and continues to support you in the years ahead.
in business & marketing leadership
owning a wellness business
Seniors Real Estate Specialist
One brand. Two ways to live well.
Begin where you are. Many people walk both paths over time.
Living Well Now
Reconnect with your body, restore your energy, and build healthier habits with awareness, intention, and simple daily practices.
Living Well Forward
Think ahead about home, lifestyle, independence, and support so you can continue living well in Southwest Florida for years to come.
Frequently Asked Questions
A few of the questions people ask when they first find Living Well in SWFL.
What is Living Well in SWFL?
A Southwest Florida lifestyle and wellness brand that blends wellness, home, community, and future planning — helping you live well now and plan to live well forward.
What's the difference between Living Well Now and Living Well Forward?
Living Well Now is the wellness and personal-restoration pathway — simple habits, nourishing food, and daily rhythms that help you feel like yourself again. Living Well Forward is the future-planning pathway — home, equity, aging in place, and life transitions in Southwest Florida.
Where should I start?
Start with the pathway that fits your season. If you want to feel more like yourself day to day, begin with Living Well Now. If you're thinking about your home, independence, or next move, begin with Living Well Forward. Many people walk both.
Who created Living Well in SWFL?
Carleen Murone — drawing on 20+ years in business and marketing and more than a decade owning a wellness business — brings wellness, lifestyle, and future planning under one roof in Southwest Florida.
A lifestyle shaped by light, water, and time.
Coastal living invites a slower rhythm and a wider definition of well-being — one that includes home, community, and the choices that quietly shape a life.
- Healthy living
- Local wellness
- Community
- Home
- Aging well
- Intentional living
Latest from the blog
Wellness & Reset
Body insight, energy, sustainable habits.
CategorySouthwest Florida Lifestyle
Living well on the Gulf coast.
CategoryLiving Well Forward
Planning ahead with confidence.
CategoryHome & Planning
Rightsizing, aging in place, equity.
CategoryRecipes on Pinterest
Reset-friendly, clean, seasonal meals.
Meet Carleen
Carleen Murone is the founder of Living Well in SWFL — a Lifestyle and Wellness Advocate, real estate advisor with eXp Realty, LLC, and creator of the Living Well Now and Living Well Forward frameworks.
Start where you are
Two ways in.
Choose the one that fits your season.