Live Well Now.
Live Well Forward.
Living Well in SWFL is a Southwest Florida lifestyle and wellness brand that helps you care for your well-being today and plan thoughtfully for the life you want tomorrow, through 2 guided pathways and 1 free starter framework.
Because living well isn't just about where you live.
It's about how you live.
What does it mean to live well in Southwest Florida?
Living Well in SWFL is a Southwest Florida lifestyle and wellness brand founded in 2024 by Carleen Murone, organized around 2 clear pathways — Living Well Now and Living Well Forward — and 1 free starter framework, the Body Insight System. The brand serves residents across roughly 5,000 square miles of Southwest Florida — from Naples and Bonita Springs north through Fort Myers, Cape Coral, and Estero — where summer highs regularly climb above 90 degrees Fahrenheit with 70% humidity for 6 months of the year, and where small daily choices add up to a life that feels good now and holds up over 30 years. The journal publishes across 5 categories, updates weekly, and offers a 100% free 7-day starter framework you can begin in under 10 minutes a day.
"Because living well isn't just about where you live. It's about how you live."
One brand. Two ways to live well.
Begin where you are. Many people walk both paths over time.
Living Well Now
Reconnect with your body, restore your energy, and build healthier habits with awareness, intention, and simple daily practices.
Living Well Forward
Think ahead about home, lifestyle, independence, and support so you can continue living well in Southwest Florida for years to come.
Start with the Body Insight System
A gentle, guided way to begin noticing your body's patterns — so you can stop guessing and start choosing your next best wellness step with clarity.
- A printable insight worksheet to track simple daily signals.
- A reflection prompt set to surface patterns you've been missing.
- A clear next step inside the Living Well Reset pathway.
- Quiet, supportive, and free — no medical jargon.
A lifestyle shaped by light, water, and time.
Coastal living invites a slower rhythm and a wider definition of well-being — one that includes home, community, and the choices that quietly shape a life.
- Healthy living
- Local wellness
- Community
- Home
- Aging well
- Intentional living
Latest from the blog
Wellness & Reset
Body insight, energy, sustainable habits.
CategorySouthwest Florida Lifestyle
Living well on the Gulf coast.
CategoryLiving Well Forward
Planning ahead with confidence.
CategoryHome & Planning
Rightsizing, aging in place, equity.
CategoryRecipes on Pinterest
Reset-friendly, clean, seasonal meals.
Meet Carleen
Carleen Murone is the founder of Living Well in SWFL — a Lifestyle and Wellness Advocate, real estate advisor, and creator of the Living Well Now and Living Well Forward frameworks.
Because living well isn't just about where you live.
It's about how you live.
Start where you are
Take the Body Insight System.
A quiet first step into the Living Well Now pathway — free, simple, and made for real life.